Examining the Factors Affecting Customer Satisfaction for a Restaurant – A Multi Regression Approach

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Ayesha Khan
Muhammad Abdullah Idrees
Munazza Rahim Hanafi
Sehrish Qasim Ali

Abstract

This study observed the direct impact of food quality, service quality, price and ambiance on the customer satisfaction, in the Karachi Restaurant segment. This research is based upon the individuals of Karachi, that has the aggregate population of around 2.2 Million, so the sample size for the population of Karachi is 385 participants, that means that the data has to be gathered through this size by which the prove the research. It is based upon the Positivism research philosophy because in the following research quantitative data and assumptions. The Research Design is related with the Quantitative Research. Non-probability, the convenience sampling has been used. The regression analysis is also supposed to be used to evaluate the outcomes of the research. Findings of the study informs that restaurants should work on price as compare to other variables because customers are getting satisfied from the service and quality of food but not from the price they are offering. If we talk about the respondents, so in this study we have collected the data from different culture consumers from all over the population of Karachi and have tested the data.

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How to Cite
[1]
Khan, A., Idrees, M.A., Hanafi, M.R. and Ali, S.Q. 2022. Examining the Factors Affecting Customer Satisfaction for a Restaurant – A Multi Regression Approach. Journal of Policy Research. 8, 4 (Dec. 2022), 237–245. DOI:https://doi.org/10.5281/zenodo.7603240.

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