Impact of Perceive CSR, Transformational Leadership and Perceived Organizational Support on Organizational Identification and Pro environmental Behavior of Employees in Pharmaceutical Industry of Pakistan

Abstract

As the awareness of environmental sustainability taking place in the present time, organizations are also following this trend by influencing the behavior of their employees through different factors. In this study perceived corporate social responsibility, transformational leadership, perceived organizational support and organizational identification are used as the predictor for influencing pro environmental behavior among employees working in Pharmaceutical sector of Pakistan. Data was collected from 233 respondents working in Pharmaceutical industry of Pakistan. This study found that employees exhibit more pro-environmental behavior and becomes highly identified with their organization when perceives support from their organization also when the employee perceives that their organization is responsible toward their social environment. This study also identified that transformational leadership plays an important role in influencing pro environmental behavior and organizational identification among employees. The aim of this study is to analyze the gap that transformational leadership influences pro environmental behavior of employees through intervening role of organizational identification.