Does Plastic Money Impact the Consumer Buying Behavior in Pakistan?

Abstract

This study has explored the impact of plastic money on consumers’ buying behavior in the case of Pakistan. A questionnaire-based primary survey has been conducted for data collection. The questionnaire-based survey is conducted among the customers in the marketplace, supermarket, and grocery store by using convenience sampling techniques. SPSS system is used for managing and estimating the data. Simple linear regression analysis is used for checking the responsiveness of the dependent variable due to the independent variable. The independent variable is the use of plastic money whereas the dependent variable is consumer buying behavior and the reliability of data is 0.709