Exploring the Usage Behavior of Mobile Wallet: An Empirical Study in Pakistan

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Published Sep 15, 2022
https://doi.org/10.5281/zenodo.7044349
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Statistic
Vol. 8 No. 3 (2022)

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Fahad Javed Baig
PhD scholar, Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Pakistan
Rana Shahid Yaqub
Assistant Professor, Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Pakistan

Abstract

The objective of this study was to explore the factors influencing the usage behavior of mobile wallet (m-wallet) in Pakistan by using technology acceptance model (TAM). This study used the PLS-SEM analysis with 408 valid samples collected from Pakistani consumers using paper and online survey. The results presented that all three factors, including perceived usefulness (PU), perceived ease of use (PEOU), and intention to use (ITU) has positive and significant effect (direct and indirect) on m-wallet usage behavior. Based on results, this study provided the recommendations to m-wallet providers to expand the usage behavior of m-wallet in Pakistan.

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Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
[1]
Javed Baig, F. and Rana Shahid Yaqub 2022. Exploring the Usage Behavior of Mobile Wallet: An Empirical Study in Pakistan. Journal of Policy Research. 8, 3 (Sep. 2022), 11–16. DOI:https://doi.org/10.5281/zenodo.7044349.
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