The Moderating Role of Digital Innovation between Digital Leadership, learning and Sustainable Performance among Small and Medium-Sized Firms
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Abstract
This research effort explores the role of digital leadership, learning and innovation in influencing sustainable performance among small and medium enterprises. Digital leadership and learning have been considered as exogenous constructs to predict sustainable performance, and digital innovation is incorporated as a moderator variable to assess the relationships. This study bridges the research gap in explaining the role of digital leadership, which is an untapped research area for explaining sustainable performance. Similarly, digital learning is an essential element in sustainable performance. Further, digital innovation plays an effective and striking role in adopting and implementing technological advancements to achieve organizational goals. The researcher focused on the SME sector of Punjab, Pakistan to investigate the hypothesized relationships between variables. The convenience sampling technique was applied and G*Power was utilized to select the sample. Later, Smart-PLS was utilized for analysis. The results revealed that digital leadership remains insignificant in predicting sustainable performance. Digital learning and digital innovation were significant in influencing sustainable performance. Moreover, digital innovation moderates the relationship between digital learning and sustainable performance, but no moderation effect was observed between digital leadership and sustainable performance. Implications, future research avenues, and limitations of the study are given at the end of this paper.
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