Saleem, Abdul, Salman Hussain, Faizan Ul Haq, Asadullah Lakho, and Muhammad Nabeel Khan. “Determinants of Consumer Behavioral Intension towards Clothing Brand in Pakistan: The Role of Brand Personality Appeal”. Journal of Policy Research 8, no. 4 (December 1, 2022): 163–172. Accessed November 21, 2024. https://jprpk.com/index.php/jpr/article/view/138.