A Stylistic Exploration of Textual Brilliance in ‘Masha And The Bear’ Animated Series

Abstract

This research aims to examine the ‘Masha and the Bear’ animated series from a stylistic point of view. The study analyzes the content of the animation and various figurative devices employed by the speaker. The study adopts the stylistics approach as a theoretical framework from the revised method proposed by Geoffrey Leech and Mick Short. The current study has adopted the descriptive qualitative research design, and the selected content was examined at the level of lexical analysis: semantic analysis including lexical parallelism, lexical deviation, semantic parallelism, and semantic deviation. The findings showed that stylistic devices were used to convey morality, promote positive learning, and modify mental development. Besides, semantic parallelism highlights the specific idea and lexical deviation enhances unique ideas. The study is helpful and innovative in highlighting the learnings that are generated among the young generation through textual choices.