Relaxation to Recreation: Mapping Visitor Satisfaction at Cantonment Park Abbottabad

Authors

  • Faraz Ahmad Lecturer Department of Tourism & Hotel Management, University of Swabi, KP, Pakistan Author
  • Alam Dr. Mohammad Assistant Professor Department of Tourism & Hospitality, Hazara University Mansehra, KP, Pakistan Author
  • Zeb Dr. Alam Associate Professor; Department of Tourism & Hotel Management, University of Malakand, KP, Pakistan Author

Keywords:

Park, Natural Environment, Recreation, Wellbeing, Visitors’ Satisfaction

Abstract

This research explores visitor perceptions and needs in Abbottabad's Cantonment Park, highlighting its importance as a well-maintained urban recreational space. The data was collected through a questionnaire by utilizing Convenience sampling techniques with data was analyzed SPSS PASW Statistics 18 from 150 completed questionnaire. Findings reveal diverse visitor demographics, motivations, and areas for improvement in park facilities. Visitor satisfaction and safety are pivotal, with evenings emerging as a preferred visiting time. The study emphasizes the significance of preserving the park's natural environment and provides recommendations for enhancing its value as a vital urban asset. This study underscores the pivotal role of well-maintained urban parks in enhancing visitor experiences, fostering community well-being, and attracting tourism. This research unveils key insights into the multifaceted aspects of park utilization, emphasizing the significance of addressing visitor needs and aspirations to ensure the park's continued success and relevance.

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Published

2024-06-01

Issue

Section

Articles