Published: 2024-06-07

Research Articles

Unlocking Loyalty: Investigating the Nexus of Alternative Attractiveness, Value Perceptions, Brand Knowledge, and Relationship Time in Customer Satisfaction and Loyalty Dynamics

Dr. Atteeq ur Rahman , Nazia Yasmin, Dr. Rana Muhammad Shahid Yaqub, Dr Waqas Manzoor

1-10

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Using Bloomberg Functions for Managing Student Managed Fund at Sukkur IBA University

Suresh Kumar, Hyder Ali, Waseem Sajjad, Muhammad Asim

11-17

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Exploring Code-Switching Dynamics in Urdu-English Multilingual ChatGPT Models: Patterns, Challenges, and Implications

Imran Nazeer, Jawaria Rehman, Minaam Butt

18-27

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A Pragmatic Study of Deixis in the Song Lyrics of Maher Zain’s Album Thank You Allah

Shanza Jabbar, Amna Zahid Chaudhary, Anam Safarish

28-39

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Comparative Analysis of Gender Responsive Pedagogy Practices in United Kingdom and Pakistan: A Mixed Method Approach

Rafia Naz, Dr. Manzoor Hussain Shah, Dr. Sadia Bibi

40-45

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Eudaimonic Well-Being Among Young Adults: A Systematic Review of Influencing Factors and Outcomes

Zartashia Kynat Javaid, Hina Batool, Noor Fatima, Amna Muneer, Sabahat Azam

46-57

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COVID-19 is Disaster: A Corpus-Assisted Study of ‘Disaster’ Metaphorical Expressions in Daily Dawn (Jan-Dec 2020)

Humaira Jabeen, Professor Dr. Mujib Rahman

58-65

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The Role of Politeness Strategies in Enhancing Guest Satisfaction in the Hospitality Industry

Ayaz Noorani

66-74

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Leveraging Digitalization and Servitization to Improve Financial Performance: An Empirical Analysis

Anum Ashfaq, Fatima Nadeem, Ifrah Qasim, Lyba Kamran, Javaria Asim

75-89

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The Impact of Renewable Energy; Financial Development and Economic Growth on Carbon Emission: Empirical Evidence from a Developing Economy

Iftikhar Ahmad, Arifa Saeed, Asra Jabbar, Dr. Marie G. Nakitende

90-96

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Cultural Background and Reading Strategies: A Study Based on the Sociocultural and Constructive ESL Approach

Sunaina Razzaq, Choudhry Shahid

97-106

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Critical Discourse Analysis of Discursive Strategies Employed in Unga Speeches of Imran Khan: A Socio-Cognitive Perspective

Zafran Saeed, Dr. Said Imran, Dr. Syed Sabih ul Hassan

107-115

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Exploring the Interplay: Attitude towards Electronic Word of Mouth, E-Customer Satisfaction, E-Trust, Product Type, and Electronic Word of Mouth

Rana Muhammad Shahid Yaqub, Zain ul Abdin, Ali Haider, Shahid Abbas Hashmi

116-126

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The Evolution and Review of Regulatory Changes on Emerging Asian Mutual Fund Industry Post-Global Financial Crisis

Suresh Kumar, Hyder Ali, Muhammad Asim, Waseem Sajjad

127-135

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A Critical Analysis of Power Dynamics in Bullying Discourse of the Film Bully

Quratulain Qaiser, Dr. Muhammad Akbar Khan, Shamaila Hassan

136-143

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Impact of Credit Risk Management on Bank’s Performance: Empirical Study on Commercial Banks of Pakistan

Syed Wajahat Ali, Abdul Rauf Kashif, Muhammad Hammad, Sajjad Ahmad, Ahmad Raza

144-152

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The Role of Corporate Governance, Integrated Reporting and Financial Sustainability in Islamic Banking of Pakistan; A Conceptual Review

Abdullah Shahbaz Anwar Ghaazi, Muhammad Noman Yaseen, Asad Qayoom, Saad Munir, Asif Mahmood

153-157

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Mediating Role of School Climate Between Democratic Leadership Style and Teachers’ Professional Commitment

Nazneen, Dr. Umar Ali Khan, Dr. Abdur Raheem, Faheem Khan

158-164

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How Shapes and Colors Drive Sustainable Fashion and Eco-Friendly Graphic Design

Umbreen Kanwal Dogar, Muhmmad Irfan Yousaf Gill, Nuzera Mashooq, Ali Haider Durrani

165-173

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Mapping Regional Security Dynamics: Traditional and Non-Traditional Perspectives on the Belt and Road Initiative (BRI)

Nassir Nazir, Muhammad Sohrab Saleem, Dr. Muhammad Fahim Khan, Ehtisham Ali

174-182

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Enhancing Road Safety: Insights into Driver Knowledge, Attitudes, and Practices in Sahiwal, Punjab

Mr. Zeeshan Umar, Dr. Arfan Latif, Ms. Rabia Aslam, Ms. Saira Zaka

183-187

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Measurement of Aggression Level Amongst School-Going Adolescents in Rawalpindi

Shumaila Humayun, Maria Aziz, Mnahil Mazhar, Moizza Tashfeen, Mahnoor Mehmood, Anooshay Hummayoun

188-192

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An Outlook of Project Management Practices Adopted for Modular Construction System

Dr. Hummayoun Naeem, Muhammad Uzair Shamsi

193-204

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Sensory Marketing and Willingness to Pay a Premium Amount: Investigating the Mediating Effect of Customer Loyalty

Muhammad Tehmas Akram, Dr.Muhammad Kashif Imran

205-212

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Comparative Analysis About the Performance of Regular and Acting Heads of Secondary Schools in Punjab

Ejaz Ahmad, Dr. Muhammad Ishaq, Dr. Nadia Nazir

213-219

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Body Safety Training Program for Children with Disabilities; A Case Study of Department of Special Education Punjab Pakistan

Nadia Shafiq, Aqsa Batool, Israr Ahmed, Junaid Shafiq

220-227

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Exploration of Social Structures in "The Doll's House" by Katherine Mansfield: A Liberal Feminist Analysis

Mrs Nadia Sheheryar

228-233

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Challenges and Opportunities for the Implementation of a Unified Accounting System in Pakistan: A Survey Study

Faisal Nawaz, Muhammad Sheheryar, Muhammad Sheeraz

234-240

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Economic Development amidst Conflict: Exploring the Dynamics in Developing Nations

Asad Abbas, Misbah Rauf, Sana Sultan, Muhammad Ramzan Sheikh

241-258

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Investigating the Effect of Renewable Energy Utilization and Trade Openness Towards the Economic Growth and Environmental Quality in South Asia: A Comparative Study for South Asian Countries

Ibrahim Omar Almajali, Ali Husain Ahmed, Ahmed Alhayky, Raad Abdelhalim Ibrahim Alsakarneh

259-270

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Interconnections between Remittances, Inflation, and Poverty in Pakistan and India

Qamar ul Hasan, Asad Abbas, Muhammad Ramzan Sheikh

271-282

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Analysis of Education for All Program Plan in Educational Policies of Pakistan (1990-2020)

Zafar Iqbal Anjum, Dr. Jam Muhammad Zafar

283-288

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The Afghan Crisis and its Implications for Pakistan (2014-2021)

Dr. Muhammad Anwar Farooq, Muhammad Sadiq, Ehsan Ali, Waheed Shahzad

289-296

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Virtual Identity Presiding Social Media World: A Semiotic Analysis of Pakistani Covid-19 Social Activism Photoshoot

Syeda Qurat-ul-ain Gilani, Hina Quddus

297-302

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ISO 9000: (1987-2016) A Trend’s Review

Ateeque Anwer

303-309

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Corporate Governance and Macro-Economic Determinants Effect on Financial Performance: Evidence From Banks in Asian Countries

Ateeque Anwer

310-317

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A Research Study of the Allocated Tasks of Females in the Era of the Prophet ﷺ and the Cohorts

Dr. Hafiz Muhammad Abrar Awan, Dr Muhammad Raghib Hussain, Naveed Ur Rehman, Siddiqua Aslam Qureshi, Muhammad Jawad Abrar

318-325

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Exploring the Impacts of Social Media Simulation in Lockwood’s No One Is Talking About This: A Socio-psychological Analysis

Azka Javed, Muhammad Nasir, Marrium Shakoor, Riffat Naz Akhtar, Dr.Munawar Amin

326-333

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Factors Influencing ESL Teaching: Perspectives from Secondary Educators in Hyderabad, Pakistan

Bibi Khadija, Natasha Ghafar, Nadia Khan, Muslim Khan

334-341

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The Role of Macroeconomic Factors in Shaping Financial Development: Evidence from Pakistan

Kehkashan Nizam, Dr. Noreen Hassan, Arbab Muhammad Jehandad, Haseeb Zahid

342-352

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Climate Change Awareness and Its Effects on Cognitive and Functional Abilities and Behavioral Responses: A Review of Literature

Ms. Saira Zaka, Dr. Arfan Latif, Mr. Muhammad Salman, Mr. Hafiz Muhammad Ahmad

353-360

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Emotional Intelligence and Aggression among Young Adults: A Systematic Review

Zartashia Kynat Javaid, Asna Saleem, Nayab Razia, Ayesha

361-369

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Climate Induced Factors Affecting Income Diversification in Flood-Prone Areas of Punjab, Pakistan: An Application of Income Diversification Herfindahl Index

Aneela Naz, Dr. Dilshad Ahmad, Dr. Muhamamd Irfan, Dr. Bilal Tariq, Dr. Asad Abbas

370-382

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Flipped Classroom: Promoting Active Learning on Students’ Engagement At A Higher Level

Bushra Ajmal, Marium Ansari, Dr Samina Akhtar

383-390

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Afghan Refugee Conundrum: It’s Impact on Security and Socio-Economic Challenges for Pakistan

Muhammad Salman, Safdar Hussain, Hina Butt

391-397

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Women in Pakistani Politics: A Study of Economic and Psychological Determinants

Sami Ullah Nagra, Dr Noraiz Arshad, Dr Sobia Riaz, Dr Muhammad Ayub

398-402

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Impact of Social Media on Socio-Political Socialization of Youth in Pakistan

Dr. Zubaida Zafar, Dr. Ruqia Kalsoom, Ms. Maria Jafar

403-409

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Role of Innovative Pedagogies in Achieving Excellence in Teaching of Science at Primary School Level

Dr. Muhammad Nadeem Iqbal, Sidra Batool, Snobia Qadir

410-414

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Work Place Problems and their Potential Solutions for Persons with Disabilities

Arbab Khan, Dr. Muhammad Nadeem Iqbal, Tasawar Mamtaz

415-421

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Reflection of Immigrants’ Identity Crises in Kamila Shamsie Home Fire vs. Mohsin Hamid Exit West: A Gender-Based Thematic Exploration

Ali Rehman, Muhammad Sabboor Hussain, Shehroz Mukhtar, Muhammad Aqeel

422-428

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Life Skills in Biology Textbook Grade IX: A Qualitative Content Analysis

Dr. Muhammad Jamil, Dr. Mehlah Jabeen, Dr. Muhammad Moin

429-434

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Bridging Theory and Practice: Action Research as a Catalyst for Educational Reform in Pakistan

Dr. Yaar Muhammad, Dr. Samina Safdar, Sajida Saif

435-446

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Investigates WTO Legislation: Its Variety and Complexity

Naheeda Ali

447-452

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Military Application and Integration of AI: Implications for South Asian Security Paradigm

Mr. Muhammad Usama Khalid, Ms. Saleha Masood

453-462

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Content Analysis of Peace Education in English Curriculum at Secondary Level

Dr. Bakht Jamal, Waqas Ahmad, Sufia Azad, Qurrat-ul-Ain, Ijaz Ahmed

463-469

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Is Indirect Taxes Bad for the Poor? Examining the Determinants of Poverty in Pakistan

Aramish Altaf Alvi, Marc Audi, Rakhshanda Ashiq

470-482

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Hope as Predictor of Psychological Distress and Quality of Life Among Diabetic Patients

Ali Sher, Asif Ali Jauhar, Wahiba Razzaq, Hafiza Ayesha Sadaf

483-490

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Relationship of Leadership Attributes and Motivational Factors with Job Performance of Teachers

Sidrah Pervaiz Butt, Dr. Muhammad Naveed Jabbar, Muhammad Nawaz

491-496

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Managerial Matters for Classroom Management: A Systematic Analysis

Naila Fazal Kareem, Dr. Muhammad Naveed Jabbar, Muhammad Nafees Ur Rehman

497-502

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Effectiveness of Leadership Styles and Performance Appraisal on Job Satisfaction: A Systematic Review

Bushra Naheed, Dr. Muhammad Naveed Jabbar, Salih Numan Zaheer

503-509

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Perception of SSTs for Developing Higher Order Thinking Skills (HOTS) of Students: Challenges and Issues

Roheela Begum, Dr. Muhammad Naveed Jabbar, Nasira Parveen

510-514

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Impact of Work Motivation on Job Satisfaction: The Role of Employee Reward, Training and Islamic Work Accommodation

Muhammad Saleem Ashraf, Fiaz Ahmad Sulehri, Marc Audi, Syeda Ambreen Fatima Bukhari, Habiba Azam, Amjad Ali

515-524

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Impacts of Healthcare Spending, Labor Force Participation Rate and Human Development on Economic Productivity in Short and Long-Term: A Dynamic Panel Analysis

Muhammad Farhan Riaz, Ambreen Sarwar, Maria Faiq Javaid, Kinza Bukhari

525-532

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Importance of Tourism in Livelihoods

Afsar Jan, Abid Ghafoor Chaudhry

533-536

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Code Switching Patterns of Pakistani Undergrad Students: A Study About Effects of English and Urdu on Punjabi Speaking Students

Sadaf Fatima

537-546

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Duncan Black MacDonald's Intellectual Odyssey: A Critical Analysis of his Theological and Philosophical Contributions

Dr. Farhat Naseem Alvi, Dr. Muhammad Raghib Hussain, Maryam Raza

547-553

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Role of Independent Judiciary in Islamic State: An Exploratory Study

Naveed Ur Rehman, Dr. Hafiz Muhammad Abrar Awan, Tooba Khalid

554-558

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Investigating the Causes of Dropout in BS Programs: Insights From Public Sector Universities

Dr. Muhammad Naeem Ashraf, Dr. Muhammad Riaz, Hafiz M. Nasarullah Mujahid

559-567

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Exploring Self-Efficacy Beliefs and Emotional Intelligence of Administrative Heads: A Qualitative Study in Madrassas and Public Sector Institutes of The Punjab

Dr. Muhammad Riaz, Dr. Muhammad Naeem Ashraf, Hafiz M. Nasarullah Mujahid

568-574

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Self-Esteem and Academic Achievement in English: A Relationship Study at Secondary School Level

Sabeen Qamar, Muhammad Faisal Farid, Hafiz M. Nasarullah Mujahid

575-581

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Health Belief, Perceived Control, and Quality of Life in Rheumatoid Arthritis Patients

Hafiza Syeda Maryam, Dr. Niaz Ahmad, Ghulam Aysha Bibi

582-590

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The Social Impact of Colonial Rule on Today Educational System of Pakistan

Dr. Memoona Saeed Lodhi, Lal Muhammad, Prof Dr Noor Muhammad Jamali

591-598

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Teachers’ Insight: Evaluating Academic Culture in Today’s Schools

Najam us Sahar, Marium Ansari, Rabiah Mohyuddin, Mamoona Arzoo

599-606

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Board Gender Diversity and Financial Reporting Quality

Waseem Subhani, Ali Amin, Muhammad Azeem Naz, Muhammad Umair Nazir, Nasir Sultan

607-617

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An Ideological Critical Discourse Analytical Research Probe into the Bold Language Use in Women’s Freedom March in Pakistan

Adsa Parvin, Muhammad Sabboor Hussain, Muhammad Aqeel

618-626

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Barriers Faced by Transgender Community in Educational Institutions

Saima Munir, Dr.Sidra Kiran, Shafqat Ibrahim

627-632

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Impact of Positive Childhood Experience on Wellbeing: The Serial Mediation through Psychological Resilience and Personal Control among Adults

Iqra Riaz, Sarwat Sultan, Zainab Aslam

633-638

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Exploring The Relationship Between Bullying, Academic Achievement And Social Behavior Among University Students

Ayesha Tariq, Dr. Shammem Akhtar

639-643

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A Stylistic Exploration of Textual Brilliance in ‘Masha And The Bear’ Animated Series

Arslan Ali, Javed Iqbal, Areeba Ijaz

644-651

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Afghanistan Through the Lens of Neo-Classical Realism

Dr. Ayyaz Gull, Zaeem ul Hassan, Farhat Mehmood Bosaal

652-657

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Policy Perspective of Special Education Teachers Regarding Quality of Work Life

Dr. Muhammad Akram, Dr. Rozina Sewani, Dr. Nazir Ahmad

658-665

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Objectification and Confinement of Female Sexuality in Austen’s Emma and its Literary Adaptation: A Postfeminist Comparative Analysis

Ishvah Khan, Dr Bushra Siddiqui

666-673

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Strategies Used by Head Teachers to Cope with Teachers’ Shortage Problem at the Primary School Level

Mahwish Shahnwaz, Dr. Sidra Kiran, Ruqia Bibi

574-578

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An Evaluating Perusal of Punjab’s Role in the Paradigm of Pakistan Movement

Dr. Mabqool Ahmad Awan

679-690

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The Impact of Workplace Bullying on Intention to Leave: A Moderated Mediation Model

Nayyra Zeb, Ariba Ramzan, Rabbia Batool, Fizza Batool

691-696

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Factors Affecting English Language Teachers' Participation in Professional Development at Private Universities in Karachi, Pakistan

Ishtiaq Ahmed Kolachi, Dr. Syed Gul Muhammad Shah, Dr. Imran Ahmed, Dr. Zahid Ali, Dr. Nazir Ahmad

697-705

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A Feminist Analysis of “What You Pawn I Will Redeem” by Sherman Alexie: Exploring the Issues of Cultural Identity and Gender

Nadia Iftikhar

706-712

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Relaxation to Recreation: Mapping Visitor Satisfaction at Cantonment Park Abbottabad

Ahmad Faraz, Dr. Mohammad Alam, Dr. Alam Zeb

713-717

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Latest Computational Methods of Data Wrangling in Applied Linguistics

Minnaa Ahmad, Aqsa Shereen, Muhammad Shoaib Tahir

718-725

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Ethical Governance of Artificial Intelligence: Guiding Youth towards Responsible Digital Citizenship

Asma Yunus, Shahzad Khaver Mushtaq, Ruqia Safdar Bajwa, Muhammad Tahir

726-733

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Exploring Rhotacism in English Spoken by Urdu Speakers in Pakistan

Ayesha Shakeel, Dr. Ali Hussain Bin Sadiq

734-741

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Challenges in Promoting Social Integration Among Students Through Single National Curriculum: Perspectives of Primary School Teachers

Ashiq Farid, Dr. Akhtar Ali

742-748

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Socio-Eco Packages and Environmental Factors – An Analysis from Balochistan

Dr. Rizwan Khan, Amanullah, Muhammad Irfan Malik, Sarfraz Ahmed

749-758

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The Erosion of Voters’ Trust: How eWOM Shapes perceptions of Mainstream Political Parties in Pakistan?

Talha Aslam, Saqib Riaz

759-767

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Language Assessment Practices of In-Service English Language Teachers at Pakistani Universities

Samar Kamal Fazli, Dr. Muhammad Umer Azim, Muhamad Imtiaz Saeed

768-775

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The Psychological and Behavioral Mechanisms of Online Gambling Game Addiction: A Comparative Study of Cognitive Biases, Reward Systems, and Intervention Strategies

Nazia Parveen, Sidra Ahsen, Hafiz Muhammad Hassaan, Motasem Mirza, Safdar Iqbal

776-787

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Understanding the Factors Affecting Women Entrepreneurial Ventures Success: A Study of Female Incubates Working in the IT Industry of Pakistan

Saleha Haris Kayani, Dr. Muhammad Arif Saleem, Dr. Raja Mazhar Hameed, Dr. Nida Zahid

788-810

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Effects of Women Education on Child Labor in South Asia

Dr. Bilal Tariq, Sehar Rubab, Dr. Dilshad Ahmad, Dr. Muhammad Irfan Chani, Ayman Tanveer

811-816

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Impact of Professional Training on Teachers’ Performance at Secondary School Level

Farzana Ahmad Din, Dr. Muhammad Naveed Jabbar, Muhammad Ikram Ullah

817-821

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Development of Instructional Leadership Traits of Academic Faculty through Professional Training: A Casual Comparative Analysis

Afzal Zaman, Farah Qadir Malik, Muhammad Ikram Ullah

822-825

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Implementation of Single National Curriculum Mathematics 2020 Intended and Enacted Determinants Perspective at Primary Level in Punjab

Muhammad Mateen, Haq Nawaz, Zeeshan Aslam

826-833

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Breaking the Stress Cycle: Unveiling the Impact of Workplace Stress on Women's Well-Being and Quality of Life

Sadia Akbar, Syeda Omama Shahab, Aqsa Khalid, Tabeer Sabri, Irfa Munawar

834-837

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Determinants of Malnutrition Among Children: A Study of Government Schools in District Multan, Pakistan

Saira, Feroza, Nimra Mushtaq, Kamran Ishfaq

838-843

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The Study of Game Based Learning Approaches, Effectiveness and their Limitations in Early Childhood Education

Muhammad Tahir Khan Farooqi, Sajida Kanwal, Iqra Qayinat

844-852

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Inclusivity at the Helm: The Influence of Diverse Boards on Sustainability Reporting

Quratulain Nazeer Ahmed, Syed Aamir Alam Rizvi, Dr.Hasan Raza, Muhammad Imran, Himani Navin

853-865

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The Impacts of Secondary Education on Women Decision Making of Higher Education (A Case Study of Khyber Pakhtun Khwa, Pakistan)

Majid Khan, Muhammad Asghar Khan, Sheraz Ali, Muhammad Younas, Wasiq Ahmad

866-872

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