Cultural Islam: Keeping Faith and Tradition under Indian Culture in Pakistan

Abstract

Pakistan is an under developing country and it is  facing  the problems of globalization which are created due  to global media. The present study is conducted to dig out the impact of global media of  Pakistani  culture  with  particular  focus  on  the  role  of  media  television  in  the promotion of foreign cultural trends in Pakistan. In Pakistan we are practicing not pure Islamic teaching bur cultural  Islam  is flourishing in  our society. To understand that what  type of cultural impact have been imposed on our society by foreign TV entertainment channels. By using survey and content analysis data was collected from the target respondents. The results of the study strongly supported that foreign entertainment channels are extremely influencing the Pakistani young generation.