The Impact of Green Awareness on Green Purchase Intentions with Mediating Effect of Green Trust:  A Consumer Perspective

Raja Mazhar  Hameed; Abdul Rafae Mazhar  Raja

doi:10.5281/zenodo.8045694

Published Jun 1, 2023

https://doi.org/10.5281/zenodo.8045694

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Vol. 9 No. 2 (2023)

Raja Mazhar Hameed

National Book Foundation, Islamabad, Pakistan

Abdul Rafae Mazhar Raja

FAST National University of Computer and Emerging Sciences, Islamabad, Pakistan

Abstract

This research study examines the impact of Green Awareness (GA) on Green Purchase Intentions (GPI). We also investigated the mediating influence of Green Trust in the twin cities (Islamabad/Rawalpindi) of Pakistan. A total of 79 respondents participated in this research. The findings suggest that GA has a positive effect on GPI. The findings also suggest a positive effect of mediating variable GT on GPI. Individuals with high GT tend to have more GPI. The contemporary research also discusses the theoretical and practical implications of these findings.

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]

Hameed, R.M. and Raja, A.R.M. 2023. The Impact of Green Awareness on Green Purchase Intentions with Mediating Effect of Green Trust: A Consumer Perspective. Journal of Policy Research. 9, 2 (Jun. 2023), 60–67. DOI:https://doi.org/10.5281/zenodo.8045694.