Published: 2023-12-30

Research Articles

Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement

Aamir Shahzad, Hamza Rashid, Atif Nadeem, Muhammad Bilal, Wisal Ahmad

1-8

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An Efficient Systematic Approach for Adaptability Synthesis of IOT's Performance

Mehak Fatima, Hamayun Khan, Irfan uddin, Muhammad Nabeel Amin, Attiq Ur Rehman

9-18

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FinTech and Pakistan’s Banking Industry: An Exploratory Study

Aqueel Imtiaz Wahga, Safyan Majid, Nisar Ahmad, Irfa Aftab, Muhammad Awais

19-28

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Striving for Sustainability: A Study of Water Consumption Behavior of Households in Lahore Division

Amber Pervaiz, Asim Iqbal

29-38

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Discourse on the Durkheimian Tradition in Political Sociology

Rabia Munawar, Ahmad Raza

39-46

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The Impact of Impression Management Tactics on Faculty Job Performance: A Study of Private Sector Universities of Peshawar

Altaf Hussain, Afrasyiab Farooq, Malik Muhammad Usman Awan

47-53

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The Relationship between Different Levels of Education and Income Earnings: A Case Study of Islamia College Peshawar

Altaf Hussain, Waheed Ullah, Afrasyiab Farooq, Malik Muhammad Usman Awan

54-59

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Technopreneurship for Driving Economic Growth in Pakistan: A Comprehensive Literature Review

Ayesha Awan, Muhammad Haroon ul Hasnain, H.M. Jawad Arshad

60-66

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Cash Brilliance: Exploring Pakistan's Business Landscape through the Lens of Competitors' Dynamics

Awais Javeed, Hassan Mujtaba Nawaz Saleem, Muhammad Bilal Ijaz, Parveen Akhter

67-75

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Navigating Uncertainty: Assessing the Impact of Financial Risk Management on Organizational Performance: Evidence from Insurance Companies in Pakistan

Raima Adeel, Sahibzadi Fatima Saleem, Maryam Arif, Dr. Shahid Yaqub, Muhammad Zubair Saeed

76-83

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An Investigation into the Politics of English Language Assessment in Pakistan

Nasim Gul, Dr. Akbar Ali, Dr. Syed Sabih UL Hassan, Abdur Rasheed

84-93

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Unravelling the Tapestry of Fluid Identity in Mistry’s “A Fine Balance”

Nadia Parveen, Muhammad Waris

94-102

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Empowering ESL Students: Leveraging Social Media Blogs for Effective Opinion Writing Skills Development

Samia Rafique, Nadia Nisar, Choudhry Shahid

103-114

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Fostering University-Industry Collaboration: Unveiling the Mediating Influence of Gratitude between Relational Benefits and Relationship Value

Ahmad Iqbal, Maryam Tariq, Muhammad Ikram Ul Haq, Abida Nazir Sangi, Raheela Haque

115-127

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Impact of Political Risk and Competition on Bank Stability: Case of South Asia and China

Syed Waqar Akbar, Ajid Ur Rehman, Imran Arshad

128-137

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Factors Influencing the Behavioural Intention to Adopt Islamic Banking in Pakistan with the Mediating Role of Attitude

Waseem Subhani, Laiba Malik, Muhammad Azeem Naz, Nasir Sultan

138-151

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A Review to unfold the role of Machine Learning Algorithms in Natural Language Processing

Arsalan Ali Raza, Khansa Qamar, Shirin Fatima, Komal Fatima, Ali Arslan, Hira Tehseen, Ayesha Asghar, Hazaima Aslam, Uzma Parveen

152-162

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Effect of E-Module on the Academic Achievement of Chemistry Students at Secondary Level

Dr. Arshad Mehmood Qamar, Ayesha Maqsood, Javaria Bashir

163-169

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Development Policy of Cross - Border Electronic e-Commerce Under the Contextual Influences of Employment and GDP Growth in Pakistan

Rubina Allahrakha, Mahwish Zafar, Saif ur Rahman

170-175

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A Review of Technological Innovation and Renewable Energy on Ecological Footprint in G20 Countries

Rufia Saeed, Mahwish zafar, Saif ur Rahman

176-182

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Assessing the Effectiveness of Online Learning Resources in Academic Libraries in Higher Education

Dr. Rukhshanda Zarar, Farah Naseer, Zubair Ahmed

183-189

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Digital Education Platforms as Catalysts for Entrepreneurial Ventures

Mehnaz Begum, Dr. Muhammad Ilyas Mehmood, Maryam

190-197

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Impact of Sexual Harassment on Female Students’ Educational Experience in Higher Education in Quetta City

Muhammad Asif, Dr. Siraj Bashir, Dr Ghulam Murtaza

198-216

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Nexus between Fiscal Performance and Stock Market: Does Institutional Quality Matter?

Shomaila Habib, Dr Muhammad Aftab

217-223

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Understanding the Influence of Trust as Knowledge Management Enabler on Organizational Effectiveness Through Organizational Culture: A Mediation Analysis

Maryam Barkat, Dr.Ghazala Noureen

224-231

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The Evolution of ELT Methods: A Comparative Analysis of Pre and Post-COVID-19 Pedagogical Practices in Pakistan

Imran Nazeer, Saima Jamshaid, Nida Mushtaq Khan

232-240

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The Role of Perceived Organizational Politics in Organizational Commitment and Turnover Intentions among Private Sector Teachers

Muhammad Sohaib Haleem, Saleem Akhtar, Muhammad Talha Hamid, Muhammad Nasar Iqbal, Shalmee Emmanuel

241-247

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Banking for Climate Risk Mitigation: An Investigation of the Role of Green Digital Finance

Syed Muhammad Jawwad Raza Naqvi, Usman Gillani, Muhammad Farooq Shabbir

248-253

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Protean Career Attitude as an Antecedent of Employee Resilience

Sadia Arshad, Leena Anum, Aiysha Imran

254-263

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An Empirical Investigation of Sustainable Packaging Purchase Intention in Pakistan

Hafiza Sobia Tufail, Sidra Ramzan, Fahad Javed Baig, Waqas Baig, Fasiha Nargis

264-275

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Analyzing the Impact of Green Marketing Strategies on the Environmental Performance and market performance of Companies in the Consumer Goods Sector

Syeda Muniba Ali, Dr. Khawar Ahmed Khan, Safeer Haider, Aiysha Rehman

276-283

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Unveiling People Analytics and Organizations: A Critical Literature Review

Aiysha Rehman

284-294

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Relationship Between Coaching Leadership Style and Follower’s Job Performance: Role of Involvement and Consistency as Moderator

Kinaan Khalid, Saba Munir, Safeer Haider, Munaza Kanwal

295-302

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Adoption of M-Commerce Amongst Pakistani Consumers: By Using TAM with Effect of Social Influence and Mobile Self-Efficacy

Farah Naz, Safeer Haider, Shakeel Ahmed

303-317

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Exploring Stylistic Elements in Daud Kamal’s Poem Plough & Oxen

Ahmad Ali Khan, Dr. Imran Ali Khan, Nasim Gul

318-322

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The Role and Practices of the Criminal Investigation in the Context of the Criminal Justice System of Pakistan

Khurram Baig, Abida Mumtaz, Muhammad Waqas Falak, Ansar Abbas

322-327

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Takeover of Afghanistan by Taliban: Analysis of Newspapers’ Frames and Foreign Office Statements

Ahsan Syed, Dr Saqib Riaz

328-337

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Online Connection Versus Relational Disconnection: An Exploration of the Impact of Internet Addiction on Couple Burnout in Pakistan

Samman Shafi, Ruqia Safdar Bajwa

338-344

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Inflation and Inflation Uncertainty in Pakistan

Kashif Saeed, Sidra Ilyas, Sabira Dilawar, Asad Abbas, Muhammad Ramzan Sheikh

345-354

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