Published: 2023-12-30

Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement

Aamir Shahzad, Hamza Rashid, Atif Nadeem, Muhammad Bilal, Wisal Ahmad

1-8

An Efficient Systematic Approach for Adaptability Synthesis of IOT's Performance

Mehak Fatima, Hamayun Khan, Irfan uddin, Muhammad Nabeel Amin, Attiq Ur Rehman

9-18

FinTech and Pakistan’s Banking Industry: An Exploratory Study

Aqueel Imtiaz Wahga, Safyan Majid, Nisar Ahmad, Irfa Aftab, Muhammad Awais

19-28

Cash Brilliance: Exploring Pakistan's Business Landscape through the Lens of Competitors' Dynamics

Awais Javeed, Hassan Mujtaba Nawaz Saleem, Muhammad Bilal Ijaz, Parveen Akhter

67-75

An Investigation into the Politics of English Language Assessment in Pakistan

Nasim Gul, Dr. Akbar Ali, Dr. Syed Sabih UL Hassan, Abdur Rasheed

84-93

A Review to unfold the role of Machine Learning Algorithms in Natural Language Processing

Arsalan Ali Raza, Khansa Qamar, Shirin Fatima, Komal Fatima, Ali Arslan, Hira Tehseen, Ayesha Asghar, Hazaima Aslam, Uzma Parveen

152-162

Effect of E-Module on the Academic Achievement of Chemistry Students at Secondary Level

Dr. Arshad Mehmood Qamar, Ayesha Maqsood, Javaria Bashir

163-169

Digital Education Platforms as Catalysts for Entrepreneurial Ventures

Mehnaz Begum, Dr. Muhammad Ilyas Mehmood, Maryam

190-197

The Role of Perceived Organizational Politics in Organizational Commitment and Turnover Intentions among Private Sector Teachers

Muhammad Sohaib Haleem, Saleem Akhtar, Muhammad Talha Hamid, Muhammad Nasar Iqbal, Shalmee Emmanuel

241-247

Banking for Climate Risk Mitigation: An Investigation of the Role of Green Digital Finance

Syed Muhammad Jawwad Raza Naqvi, Usman Gillani, Muhammad Farooq Shabbir

248-253

An Empirical Investigation of Sustainable Packaging Purchase Intention in Pakistan

Hafiza Sobia Tufail, Sidra Ramzan, Fahad Javed Baig, Waqas Baig, Fasiha Nargis

264-275

Exploring Stylistic Elements in Daud Kamal’s Poem Plough & Oxen

Ahmad Ali Khan, Dr. Imran Ali Khan, Nasim Gul

318-322

Inflation and Inflation Uncertainty in Pakistan

Kashif Saeed, Sidra Ilyas, Sabira Dilawar, Asad Abbas, Muhammad Ramzan Sheikh

345-354