Journal of Policy Research publishes new and original research in the fields of  development studies, corporate sociology, public policy, psychology, monetary system, political science, linguistics, culture and civilizations, education, business reforms, regulatory reforms and political economy. The Journal is interested in both theoretical and applied research. Research articles related to public administration and bureaucratic reforms are also welcomed.

Vol. 9 No. 4 (2023)

Published: 2023-12-30

Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement

Aamir Shahzad, Hamza Rashid, Atif Nadeem, Muhammad Bilal, Wisal Ahmad

1-8

An Efficient Systematic Approach for Adaptability Synthesis of IOT's Performance

Mehak Fatima, Hamayun Khan, Irfan uddin, Muhammad Nabeel Amin, Attiq Ur Rehman

9-18

FinTech and Pakistan’s Banking Industry: An Exploratory Study

Aqueel Imtiaz Wahga, Safyan Majid, Nisar Ahmad, Irfa Aftab, Muhammad Awais

19-28

Cash Brilliance: Exploring Pakistan's Business Landscape through the Lens of Competitors' Dynamics

Awais Javeed, Hassan Mujtaba Nawaz Saleem, Muhammad Bilal Ijaz, Parveen Akhter

67-75

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